Article title: Branding for the Gyumri Beer Brewery Brand / Project Name: «ARARAT» Project Type: Corporate Branding / Consumer Branding Geolocation: Republic of Armenia Market: Global Project Category: Food products / Beverage Process: Strategic research, Marketing analysis, Insight, Visual identity, Corporate identity, Creating a brand architecture concept, Corporate graphic design,, Consumer graphic design, Creating personal graphic elements, Corporate and consumer marketing communications